Based in Guangzhou (in southern China), Zheng Lihua is a consultant, researcher and coach specialised in intercultural issues. He is Dean of the Faculty of Modern Languages at the University of Guangdong, with a Ph.D in linguistics from the Sorbonne University in Paris. He is also the director of the International Intercultural Research Centre at Canton University (China).
Since 1998, he has organised the Sino-European Intercultural Symposium in Canton and is acknowledged as the leading expert on strategies of face in China. He provides consulting services for many large corporations, and facilitates intercultural seminars for western managers implementing projects in China. He provides intercultural coaching for senior managers from the West managing Chinese or multicultural teams in China.